Living the Brand – Becoming Memorable in the Mortgage Industry (with Kris Radermacher) – Episode 143

Posted January 3, 2023

On this episode of Broker to Broker, host Marc Summers sits down with Broker/Owner of K2K Mortgage, Kris Radermacher.

Kris shares the secrets of how she’s established, maintained, and lived her memorable branding, and how she’s taken advocating for the betterment of her client’s long-term finances to an unprecedented level. From her returning clients, all the way to those who have only seen her K2K branding in passing –- there’s no denying Kris has made herself and her business unforgettable.

Kris shares how consistently going beyond the call of duty to advocate for even the toughest borrower cases has brought her incredible success in 2022. “It’s so important now to be giving that extra to people. Where brokers are so much better is that only brokers can do loans that most can’t, right?” Kris notes “Wells Fargo tells the client they can’t get approved, and never tells them how to fix their situation. That client may be able to get approved. It may not be as far away as we think.. And that’s where I think I’ve set my business kind of apart, is that honestly, I will have a talk with anybody. I tell agents, send in my way, let’s chat about it. Let’s see if there’s a fix.”

Key Points:

1:41 From Retail to Founding K2K in the Wholesale Channel

3:45 The Broker Boutique Process

6:37 Using The Experian Credit Report App to Clients’ Benefit

9:37 Reverse Bruised Credit for your Borrowers  

14:56 Making an Impression & Establishing Strong Branding

25:34 Investing in Yourself in 2023

This episode is sponsored by Homepoint

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