
Why a 78-Year-Old Woman Knows More About Sales Psychology Than Most Loan Officers
I don’t know about you, but sometimes the best training comes from the most unexpected places.
I just finished watching this week’s Broker PowerUp podcast with Tommy and Jonathon, and while I tuned in for the usual broker Q&A and sales tips, I left with a mindset shift way better than any sales script.
But we’ll get to that in a minute.
First, let’s talk about the three questions that came up in the Broker Buzz segment this week. These are real questions from loan officers in the Brokers Are Best Facebook group, and the answers are worth your attention.
Question 1: Can a Realtor Pay for the Second Appraisal on an FHA Flip?
Here’s the scenario: You’ve got an FHA flip deal. The buyer can’t pay for the second appraisal (that’s in the guidelines). The seller doesn’t want to pay. And now, the realtor representing both the buyer and the seller is offering to cover it.
Jonathon’s take? Proceed with extreme caution.
Yes, he’s seen it happen. But here’s the problem: that agent is an interested party in the transaction. They’re earning commission on both sides of this deal. So while the guidelines don’t explicitly say an agent can’t pay for it, you’re walking a very fine line.
The better move? Manage expectations upfront. Before you’re stuck between a rock and a hard place, make sure the seller knows this cost is coming. Build it into the negotiation from day one, especially if it’s a flip. Because if you don’t, you’re the one eating that cost when the deal falls apart.
“You got to be very cautious here,” Jonathon said. “Double check with the lender, get on the same page, but moving forward, manage those expectations early.”
Bottom line: Don’t let your first FHA flip deal teach you this lesson the hard way.
Question 2: Can a Borrower Pay Down 10% to Remove PMI Two Months After Closing?
Short answer: No, not automatically.
A borrower asked if they could put 10% down, then make a 10% principal reduction two months later to remove PMI and save the rate hit that comes with mortgage insurance.
Here’s what most loan officers don’t realize: The lender has every right to say no.
Fannie and Freddie both have specific timelines, typically 12 to 24 months, before you can even request PMI removal based on principal payments. And even then, it’s not guaranteed. The lender can still decline.
“Do not tell your clients, ‘Oh yeah, it’ll work,'” Jonathon warned. “If any loan officer says something of that nature, they are incorrect.”
So what’s the alternative?
Jonathon recommends looking into split mortgage insurance, where the borrower pays a portion of the PMI upfront to lower the monthly premium. Or, if they’re dead set on removing it early, plan for a refinance down the road.
The key here is setting proper expectations. Don’t promise something you can’t deliver, especially in a market where lenders are pushing back more often than they used to.
Question 3: What’s the Best System for Comparing Refinance Options?
This one’s about speed and clarity. A loan officer asked what tools people are using to compare refi options without overwhelming clients.
Jonathon’s answer? MBS Highway and ARIVE both work, but only if you’re using them correctly.
The problem isn’t the tool. It’s how you’re presenting it.
“Don’t just send a PDF to the consumer without context,” Jonathon said. “Always add your Loom video.”
But this point is key: Don’t give clients 20 options. Give them two.
Jonathon’s approach:
- Option 1: A modest rate drop (quarter to three-eighths of a point) with minimal cost rolled in. Why? Because the market’s volatile, and most borrowers will refinance again anyway. This option skips a payment, lowers PMI, and only adds $2,000 to the loan balance.
- Option 2: A slightly better rate, but with $4-5K in costs. This only makes sense if the borrower truly believes they won’t refinance for 30+ months.
And then he tells them which one he recommends and why.
“In my professional recommendation, option one is what I like the most. Now, between these two options, which one do you believe is best for you and your family?”
Notice what he’s doing? He’s positioning himself as the expert, guiding the decision without being pushy. That’s the difference between a sales pitch and professional advice.
The Sales Training That Changed My Perspective
We are in a sales-focused business, and building your sales muscles is paramount.
Jonathon walked through how he uses AI (ChatGPT, Gemini, etc.) to roleplay difficult client conversations. And I’m not talking about some surface-level “practice your script” exercise.
I’m talking about uploading your sales scripts into AI and asking it to be the most difficult client imaginable.
Here’s the prompt he uses:
“Take this script and be a very difficult client. Make it hard to convert and ask me questions that I need to answer as a loan officer to earn your business.”
Then, he records his responses and asks the AI to critique him…harshly.
“Do not be agreeable with me,” he tells the AI. “No matter how logically sound I might be, do not agree with me.”
Why? Because the first call should be emotional, not logical. You need to know if you’re leaning too hard on facts and missing the emotional connection.
This is the kind of training that used to require calling a colleague and having them tear you apart. Now you can do it solo, every morning, in 10 minutes.
Jonathon’s been doing this for over a decade, first with real people in a retail environment, now with AI. And he’s making the scripts and training available to AIME members in the portal.
If you’re not leveraging tools like this, you’re leaving money on the table.
The “So What?” Mentality
And then came this story that will really make you lean in and listen.
Jonathon’s grandmother passed away recently. Born in Palestine in 1946, she lost her father and grandfather at a young age. She grew up in an orphanage. She survived a car accident that flipped her vehicle. She battled frontal lobe dementia at the end.
And through all of it, all of it, she had one response:
“So what?”
When Jonathon was five years old, crying over a wasp in the house, she asked if it stung him. When he said no, she said, “Don’t let the little things scare you. Just so what?”
When he was debating between going back to college or taking a job in mortgages, she said, “So what? If you don’t go to college, go try this. College will be there.”
When she started forgetting her grandkids’ names due to dementia, she’d laugh and say, “So what? I don’t want to remember everything anyway.”
Here’s what Jonathon said at the end:
“I challenge each and every single one of you to live with the ‘so what’ mentality. I’m not saying life isn’t hard. But there’s opportunities for you to continue to press forward. When you don’t think you can dig deeper, yes you can. So what? Go figure it out. You’re a lot stronger than you give yourself credit for.”
Why did this resonate so much?
Because let’s be honest: loan officers deal with a lot of “so what” moments. Deals fall apart. Rates shift. Clients ghost. The market changes overnight.
And every time, you have a choice.
You can let it scare you. Or you can say “so what?” and keep moving.
Final Thoughts: It’s More Than Just Sales Tips
I tuned in for the broker Q&A. I stayed for the AI training tip. But I left thinking about Jonathon’s grandmother and what it means to build something that outlasts you.
Because that’s really what this industry is about, isn’t it?
Not just closing loans. Not just hitting volume goals. But building a business, a reputation, and a legacy that matters. Every single person you help becomes a part of that legacy.
So the next time you’re staring down a difficult deal, a tough conversation, or a market shift that feels overwhelming, remember what a 78-year-old woman from Palestine would tell you:
So what?
You’ll figure it out.
Want to join the conversation? The Broker PowerUp podcast drops weekly, and the Brokers Are Best Facebook group is 17,000+ mortgage brokers strong. If you’ve got questions, use the hashtag #BrokerPowerUp, and they’ll answer them on the show.

