Validating Your Success: Utilizing Data To Streamline Growth (with Elena Boland) – Episode 55

Posted February 16, 2021

Climbing the ladder since 2005, Nevada Broker/Owner Elena Boland has found a recipe for consistent success. Noting that growth will be doubly important once the current refi-boom ends, Elena has made it a priority ever since attending an AIME training session in 2019. Elena also made it clear that she didn’t just start hiring right out the gate. 

After using her brokerage’s numbers to highlight key weaknesses and strengths, Elena created and implemented new processes and procedures to improve her business. Once she could prove it’s success, it didn’t matter if new hires were wholesale veterans or green to the industry. Once growth became the goal, Elena made teamwork a top priority. As Elena puts it, “you can have 200 great employees but if they’re not working together as a team, nothing is going to work right.” 

And once the loans started rolling in, Elena stressed the importance of putting the money back into her business. Whether it’s hiring more ops staff for LO support, or utilizing a Brokers Are Better Network Partener like Leadpops to build her a new website (that generates 5-7 leads for her a day), Elena says it’s a no-brainer. She breaks it down in detail during this week’s episode of Broker To Broker but as she sums it up simply: hiring empowers her brokerage, causing growth, which leads to more revenue, and then you put that revenue back into your business. It’s a no-brainer cycle that leads to steady success. 

Show Notes: 

  • Intro To The Wholesale Channel (1:43)
  • Growth Process & Procedures (6:26)
  • Social Media Marketing (21:28)
  • New LO Advice (39:24)
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