The Importance of Marketing and Building a Brand (with Jason Erickson) – Episode 39

Posted July 13, 2020

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From working at a gym to becoming a successful self-producing loan officer, Jason Erickson of Barrett Financial Group has built his career on utilizing organic marketing techniques and remaining true to himself. According to Jason, it’s important to not only focus on promoting your business on social media, but share aspects of your personal life to bring a more humanized approach to your online presence. Tune into this week’s episode of Broker to Broker to learn more about the importance of staying educated on industry guidelines and how to effectively develop rapport with your clients. 

Show Notes: 

  • Journey Into the Mortgage Industry (3:11) 
  • Framework of the Team (9:04) 
  • Using Social Media to Drive Engagement (12:34) 
  • Establishing a Workplace Dynamic (24:53) 
  • Flow of the Loan Process (30:59) 
  • Advice to New Loan Officers (41:08) 
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