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On this episode of Broker to Broker, host JP Hussey learns about video content creation and how to pursue your own niche by the Broker Owner of Navigator Mortgage Brokers, Jason Turner.
Jason has over a decade of experience in the mortgage industry, and over that time, has become one of the community’s leading VA loan experts, as well as one of the most consistent content creators in the wholesale channel. Jason shares how he pursued and found his niche, which has led him to strong, business-growing relationships, as well as the basis for his marketing strategy.
Jason shares his secret to how he’s able to post high-level content so consistently: “My content day is Monday. I’ll actually bring a bunch of different shirts to the office and then just change my shirt, adjust the camera angle, and then it looks like it’s a different day where I do stuff off the cuff. I see a question online, I’ll do a real quick-hitter – I like to create my content all at once, just to have it done. I get it recorded, edited, and then posted and just spread it out through the week.” Jason shares his strategy for the rest of the week: “I like to plan on my content, and I actually do a lot of research online to see what other people are interested in or talking about. And then let me talk about that. What do the people want and what do they want to learn about? And then bam, here’s my timely take on that.”
Jason also shares his wisdom on how he was able to get over the hump of creating and releasing content: “Do what you’re passionate about – I’m passionate about the VA space, so it’s very easy for me to get behind my passion and then speak about it. So if you’re fired up about it, the nerves fall to the wayside. So if you do what you’re passionate about, it’s going to be really easy.” Jason’s advice for great business networking, knowledge building, and business growth are one and the same. “Target a niche. You can’t be everything to everybody. People know me as a VA guy. If I talk to a bunch of realtors and I sell everything that I have, I’m really not selling anything. But if I sell myself and what I do as a specialty, and then they have that need, then they think of me. So I would absolutely recommend going deep in a niche for whatever people want to do.”
2:50 From Laid Off, to Loan Processing, to going Independent
6:09 Opening up Shop during 2020
9:03 From Retail to Broker & the Tools of Wholesale
15:23 Expertise in VA Loans & Debunking VA Myths
22:51 Marketing and the Importance of Video Content Creation
30:05 Overcoming Yourself to Produce Relevant and Consistent Content
This episode is sponsored by AIME Member Portal (AMP)