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On this episode of Broker to Broker, host Marc Summers learns of the invaluable innovations in networking and marketing from Broker Owner of Third Street Financial, Robert Mahaffey.
Robert shares exactly how he’s changing and elevating the game for networking and lead generation through organic relationship building, and with proving and providing value in his relationships. Robert has both of these techniques on display through the hosting of his new Realtor Mastermind session series, featuring top-ranking realtors.
Robert explains how the game for networking, lead generation, and marketing has changed for Brokers: “I did the parody of the ‘Call Me Maybe’ Carly Rae Jepsen song, poking fun at the way that loan officers still think they can market when refinances dry up. They’re like, ‘Hey, I just met you. Here’s my business card. Call me maybe!’. You just can’t go in with rate sheets and donuts anymore; that’s the old way that people did it. We’ve got to provide more value than we ever have before, and we have to prove and provide value before we ask for anything.”
Robert shares how he provides incredible value for those who attend and speak at his Mastermind Sessions, through graciously investing his time and providing the resources he has available: “I create reels for the agent, and then I send it to them and I say, ‘Hey, thank you so much for being my guest. I learned a lot about you. I think it was great whether we ever do a deal together or not. I know I’ve gained a new friend and hopefully, we’ll get to work together. But I wanted to give you something; here’s the whole recording of our mastermind. And, here’s 12 reels that I cut for you without me in it.’, It’s an organic thing where now I’m investing in them.”
Key Points:
1:11 From The Tech Industry to the “2nd Worst Job in America”
6:41 Independent from Day One, to Owning Third Street Financial
11:33 Organic Leads from Organic Conversations
14:37 Proving and Providing Value — Hosting Realtor Mastermind
22:25 Leading by Example and Collaboration
28:35 Hall of AIME, and the Opportunity to Build Relationships
This episode is sponsored by Change Wholesale