Having transitioned from retail to wholesale just three weeks before COVID hit, Mortgage Broker Wade Betz has continued to thrive under pressure. Wade credits his success to keeping it simple, utilizing technology, and staying top-of-mind with realtor and borrower referrals.
“Every month you’re not touching your database, you’re losing 10% of your influence with them”, Wade shares, “so if you go a whole year without contact it’s highly likely they’ll forget your name. If you’re not staying top-of-mind with your past clients, they’re someone else’s prospects now. You worked hard to build a book of business, so protect what you’ve earned and take care of your clients. Be respectful, stay loyal, and build trust. It’s a simple system, but it works.”
The most valuable asset at your disposal is technology. Brokers used to have no options when it came to FinTech but now they are on par with the big banks. And better yet, you can customize your tech stack to your niche. Wade uses a trifecta of Brokers Are Better Network partners; Homebot to stay top-of-mind with realtors and borrowers, MBS highway for education and video marketing assistance, and Art Of Homeownership as his CRM. Don’t be afraid to encounter some trial and error, and know that it will only work out better in the long run. If you need help perfecting your tech stack, Wade advises to experiment with the programs that prioritize saving your well earned time and money. Listen to what other top producers recommend, and don’t be afraid to ask questions.
Life finds ways of throwing wrenches into plans, so be prepared. Flexibility and freedom is a big part of what makes brokers better, but none of it would be possible without a structured system in place. As Wade puts it: system stands for “Saving You Stress, Time, Energy and Money.” Tune into this week’s episode of Broker To Broker to learn more about how to perfect your loan process.
- Realtor & Borrower Referrals (3:13)
- Tech Stack (12:00)
- Retail-To-Wholesale Transition (22:16)