🎙 Episode 248
Host: Marc Summers (AIME’s Founding President)
Guest: JP Hussey (The Hussey Team)
JP Hussey is back, and he brought the Huss-bus.
Our former Broker to Broker host returns to talk marketing, mindset, and how to make mortgages fun. From the famous Huss-bus to closing loans on the Rocky steps in Philly, JP has built a purchase-focused brokerage around consistency, fun, and genuine relationships.
He sits down with Marc to talk about marketing, mindset, and why scheduling your day is the secret to keeping your sanity.
🔹 Key Takeaways:
- Why marketing must come before guidelines when building your business.
- How to stay top of mind without spamming your book of business.
- The power of consistency: texting 400 real estate partners every Wednesday.
- Why he hires inexperienced LOs with athletic backgrounds over “forty million dollar whales”.
- The importance of keeping marketing light, fun, and client focused rather than self serving.
💡 Golden Nugget:
“You have to start with marketing. Figure out how you’re going to get leads today. You can’t do anything with guidelines if you don’t have leads to do them with.”
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