Broker to Broker Episode 217 – Carlos Scarpero: Mastering SEO, YouTube, and Niche Marketing for Mortgage Success

In this episode of Broker to Broker, host Mark Summers sits down with Carlos Scarpero, a seasoned loan officer at Edge Home Finance, to dive into the power of digital marketing and niche specialization in the mortgage industry. Carlos shares his unique journey—from his early days in marketing to becoming a YouTube and SEO expert who generates leads organically.

Key takeaways from the conversation include:

• Leveraging SEO and YouTube: Carlos breaks down how he creates content that ranks on Google by answering hyper-specific questions and citing authoritative sources (like the VA handbook).

• Niche Domination: Why focusing on low-credit-score VA loans and “gray zone” scenarios sets him apart—and how brokers can replicate this strategy in their own markets.

• Content Creation Hacks: From turning videos into SEO-optimized blog posts using AI tools to using StreamYard for dynamic videos, Carlos reveals his time-saving techniques.

• Overcoming Fear: Advice for loan officers hesitant to get on camera or blog—hint: it’s not about you; it’s about serving the borrower who needs your expertise.

• Compliance & Authenticity: How to stay compliant while creating engaging content and why accuracy builds trust with both clients and search engines.

Whether you’re a broker looking to grow your online presence or seeking inspiration to stand out in a competitive market, Carlos’s insights on blending mortgage expertise with digital marketing will leave you motivated to hit “record” and start helping borrowers—one video or blog post at a time.

Listen now on AIME Group’s website, YouTube, iTunes, or Spotify!

Host: Mark Summers | Guest: Carlos Scarpero | Episode: 217