🎙️ Broker Power-Up Podcast | Episode 20

Hosts: Tommy Golightly & Jonathon Haddad

Episode Highlights:

🔥 Sales Pitch Training: Master the 6-step ADVISE Method to transform from pushy salesperson to trusted advisor:

1️⃣ Ask with Intention – Ditch surface questions for powerful discovery

2️⃣ Dive into the Pain – Address client fears head-on (like losing that 3% rate)

3️⃣ Validate Their Experience – “That makes sense – you’re not alone”

4️⃣ Illuminate the Path – Present 2-3 clear options (no jargon!)

5️⃣ Solve with Simplicity – Why less info = more closes (Cheesecake Factory vs. steakhouse menus)

6️⃣ Earn the Next Step – Never end a call without clear action

💡 Broker Buzz Segment:

How top producers handle credit pull costs (who really pays?)

The truth about gift of equity tax implications (Don’t mess with the IRS)

Borrower-paid comp explained

📖 Story Time with Jon: A heartwarming tale of Viking DNA, family legacy, and why your past should fuel your future hustle