One of the most popular questions we’re asked by our members is how to generate more leads. As an independent mortgage broker, one of the hardest things to accomplish is lead generation – but it doesn’t have to be!
There are hundreds of unique and effective ways you can begin generating new leads right now. Here are four quick tips to get you started:
- Invest in New Technology
The mortgage industry is constantly evolving and so is technology. For example, did you know that about 3 in 5 people check their email on their smartphone or mobile device? To communicate effectively with your borrowers, you need to ensure that your newsletters, website, and your digital ads are all compatible with mobile devices. This will allow you to reach the highest number of new borrowers, while showing your current borrowers that you are investing in your brand.Pro tip: if you’ll be attending the AIME Fuse 2018 National Conference, you’re already ahead of everyone else. We’re unveiling brand-new technology that will allow you to grow your business and compete with big lenders. Not registered yet? See more details here: www.aimefuse.com
2. Take Advantage of Social Media
Borrowers are no longer using Yellow Pages to find their next mortgage broker. They’re using social media platforms like LinkedIn to get insight on leaders within the mortgage broker community. The amount of followers and positive reviews you have on your professional social media page or account can play a role in convincing borrowers to invest in your services.
Pro tip: social platforms like Facebook and LinkedIn give you access to native analytics tools where you can see information about your followers that will help you with your social strategy. Review these insights about once a month to see what content your audience responds to best and what time of day most of your followers are online – knowing these insights can help you shape the type of posts you share and what time you should post online.
3. Automate Your Social Marketing
Being consistent and active with social media is a huge part of its effectiveness and value. The more you post and engage with your followers, the more awareness and trust you build with potential borrowers. With busy schedules and lifestyles, it’s easy to fall behind on posting regularly, but automating your content allows you to front-load your posts and then spend the rest of your time focusing on other aspects of your business.
Pro tip: There are hundreds of automated social media posting services out there at little to no cost. Our top picks for free scheduling tools are Buffer, Tweetdeck, and Hootsuite. These tools allow you to automate your posts and some even offer free in-depth analytics features.
4. Paid Advertising
Social media is an invaluable asset for any independent mortgage broker, and paid social advertising is yet another tool to add to your marketing arsenal. This powerful marketing tactic allows you to create unique messaging for a particular audience and target your ads based on certain identifiers (geographical location, job title, income, etc.). Facebook, Twitter, and LinkedIn all offer advertising options with the specific objective of generating new leads. Be sure to do your research beforehand and identify your target cost-per-lead to help you shape your advertising budget.
Pro tip: don’t just sell yourself! Try offering your audience something for free in order to gather new leads. What piece of content could be valuable to your potential borrowers? Be creative – everything from neighborhood guides to a home-buyers “cheat sheet” could be something that your audience is craving. Offer them this free piece of content in exchange for their email address.
Lead generation isn’t always easy, but with the right tools and the proper steps in place, you can gain more leads for your business regularly.
Want even more tips on generating new leads? Join us in Las Vegas on October 20th for the AIME Fuse 2018 National Conference! Our industry-leading speakers will be delivering one-of-a-kind presentations to help you grow your business and succeed in the mortgage industry. Visit our website for more information – we hope to see you there!